Gracie of the Chiefs Reveals How Taylor Swift’s Influence on Travis Kelce Is Changing the Game

Gracie Hunt, the Kansas City Chiefs heiress, has recently praised Taylor Swift for the profound impact she’s had on the franchise, particularly in regard to her boyfriend, Chiefs tight end Travis Kelce.

Gracie, who has grown up in a football family as the daughter of Tavia and Clark Hunt (the chairman and CEO of the Chiefs), expressed her admiration for the global superstar and her influence on the team’s success and fan engagement.

Hunt, 25, explained that Swift’s involvement with the Chiefs since September 2023 has led to an impressive 30-40% growth in the franchise’s fan base. “She has been absolutely incredible for us,” Hunt shared.

“Her presence has helped boost our supporters and made Chief’s Kingdom even stronger.

”Gracie also took a moment to highlight the impact Swift has had on viewership, with fans tuning in to Chiefs games due to the pop star’s presence atArrowhead Stadium.

According to a report from The New York Times, regular season viewership of Chiefs games increased by 7% since Swift began attending games.

As if that weren’t enough, 16% of U.S. shoppers even admitted that Swift’s influence played a role in their decision to spend on the game.Arrowhead StadiumBut it isn’t just the fan engagement that has impressed Gracie.

The Chiefs heiress praised Swift’s fashion choices during her appearances at games, calling her outfits “iconic.

” She especially applauded the vintage Chiefs leather jacket and the custom jersey puffer Swift wore to Arrowhead Stadium, designed by NFL WAG Christen Yishik.

Gracie herself, being a prominent advocate for women’s fashion in football, noted that Swift has set the bar high for game day style.