CELEBRITIES
NFL Has ‘Target’ on Taylor Swift for Super Bowl LX Halftime Show: Report

The NFL is reportedly targeting Taylor Swift to headline the Super Bowl LX halftime show, aiming to leverage her immense popularity to attract a broader audience. citeturn0search0
**Taylor Swift’s Super Bowl Halftime Show Consideration**
Taylor Swift has previously declined invitations to perform at the Super Bowl halftime show, citing her commitment to supporting her boyfriend, NFL player Travis Kelce, during games. She has also expressed concerns about the event’s sponsorship, which conflicted with her partnership with Coca-Cola. However, with Apple now sponsoring the halftime show, Swift’s participation could be more feasible in the future. citeturn0news10
**NFL’s Interest in Swift**
The NFL views Swift as a unifying figure capable of drawing massive viewership without controversy. Her international appeal and ability to break audience records make her an ideal candidate for the Super Bowl LX halftime show. The league is reportedly hopeful that Swift will consider performing, although no formal discussions have taken place yet. citeturn0news11
**Public Reception and Recent Events**
Swift’s presence at recent NFL events has been met with mixed reactions. During the Super Bowl LIX, she faced boos from the crowd, which some players, like Saquon Barkley, found disappointing. Despite this, Swift’s involvement has been credited with boosting the NFL’s brand value and increasing merchandise sales, particularly among female fans. citeturn0news12
**Conclusion**
While Taylor Swift has not yet agreed to perform at the Super Bowl LX halftime show, the NFL is keen on securing her participation to enhance the event’s appeal. Swift’s decision will depend on various factors, including her personal commitments and the event’s alignment with her brand partnerships.