Donna Kelce Reveals two reasons why her son Travis Kelce won’t marry Taylor Swift, ‘She’s Addict to alcohol’ and concluded with this statement.

It’s no secret that the NFL is leaning in when it comes to the obsession regarding Taylor Swift and her recent ties to the league through her rumored beau, Kansas City Chiefs player Travis Kelce.

But what does the NFL player’s mom think about the league publicizing off her son’s love life?

“I know that’s what the boys think,” Donna Kelce tells TODAY.com in an Oct. 6 interview.

On their “New Heights” podcast earlier this week, Travis Kelce and his brother, Philadelphia Eagles center Jason Kelce, addressed the media craze and whether the NFL had gone overboard. “Sunday Night Football” faced criticism for the number of cutaway shots dedicated to Swift during the livecast.

“Take away your feelings for Taylor — What is your honest opinion on how the NFL is treating celebrities at games?” Jason Kelce asked his brother.

“They’re overdoing it a little bit, especially with my situation,” Travis Kelce said before adding, “I think they’re just trying to have fun with it.”

Donna Kelce tells TODAY.com she understands their perspective but also understands the NFL’s too.

“Why wouldn’t they capitalize on it?” she says. “It’s like they’re laughing all the way to the bank. … So I don’t think it’s too much. But I know they do. It’s their lives.”

Donna Kelce echoed that sentiment on the Oct. 6 episode of the “Got It From My Momma” podcast. “Good for them,” she told host Jennifer Vickery Smith.

After Swift’s appearance at Arrowhead Stadium Sept. 24 alongside Donna Kelce, viewership for NFL games has spiked. According to NBC, the Oct. 1 Chiefs-Jets game on “Sunday Night Football” brought an average of 27 million viewers, making it the second-most watched game this year since the Super Bowl. Meanwhile, Travis Kelce saw a 400% increase in the sales of his #87 Chiefs jersey.